REPRESENT CM
RepresentCM is a hospitality-focused sales and marketing representation company specialising in growing awareness, demand, and revenue for hotels and accommodation providers. We act as an extension of your team, representing your property in key source markets and ensuring it is positioned correctly with the right travel partners.
On the sales side, we proactively promote your hotel to tour operators, travel agents, DMCs and corporate partners through direct sales calls, account management, product training, and attendance at relevant trade shows and workshops. We focus on building strong, long-term relationships that translate into consistent, high-quality business, while also identifying new market opportunities aligned with your property’s positioning.
From a marketing perspective, we support brand visibility and storytelling within the travel trade by ensuring your property is well represented, clearly understood, and confidently sold. This includes assisting with sales tools, messaging, partner communication, and ongoing feedback from the market to help refine strategy and positioning.
Our speciality lies in hands-on, personalised representation and strong industry relationships, combined with clear communication and a results-driven approach. We work closely with each client to deliver sustainable growth, meaningful partnerships, and long-term commercial success.
ABOUT US
With over 30 years of proven experience in hospitality, the inception of RepresentCM in 2017 felt like a natural progression. Led by Chantelle Mogg, our aim is to become the premier choice for exceptional outsourced sales and marketing management. Recently, we’ve expanded our sales support in Johannesburg and Durban.
Proficient in adept negotiation, sales, marketing, revenue management, contracting, and strategic planning, RepresentCM offers a dedicated team focused on delivering robust, transparent, and strategic sales, marketing, and revenue solutions for your business.
Having collaborated with prominent hospitality brands, major chain groups, and boutique hotels, we have a particular affinity for unique independent establishments, tailoring strategies to suit their individual needs.
Closing deals is our team’s forte, combining hunting and gathering skills to accelerate your success through direct, targeted actions, achieving desired outcomes swiftly.
We take pride in cultivating strong interpersonal relationships within our dynamic industry, valuing face-to-face networking as essential for business growth.
Our agility and ability to leverage our extensive industry connections have facilitated our growth even amidst global challenges. Our broad network spans all market segments, ensuring comprehensive support for sustained revenue generation.
Ultimately, our commitment lies in driving growth, profitability, and success for your business – a pledge we hold dear.
SOLUTIONS OFFERED
Sales Representation
- Targeted and property focused sales calls in Cape Town, Gauteng & KwaZulu Natal
- Product training to all industry markets globally
- Growing existing business accounts
- Introducing new business accounts
- Maintenance of these accounts
- Inclusion in hotel specific tradeshows and workshops, locally and internationally
- Assistance with Tour Operator contracting where necessary
- Inclusion of brochure opportunities with Tour Operators
- Assistance with Corporate contracting where necessary
- Hosting and management of site visits to the hotel
- Assistance with arranging FAM Trips
- Assistance with revenue generation
- Introduction to various gated and specific booking platforms
- Emailers to our specific database for awareness and specials
Online Distribution, Rates & Revenue and Reservations Management
- Set-up of Property Management System, Channel Manager and Website Booking Engine
- Propose, sign-up and set-up of new channels
- Mapping of new channels to PMS / Channel Manager
- Audit of existing listings
- Optimize channel/distribution mix to increase revenue and occupancy
- Monthly forecast / pick-up reports which will include previous year’s figures as well as budget
- Fortnightly pick-up analysis, strategy adjustments, reporting, and recommendations
- Efficient processing of email and OTA enquiries
- Reservations are entered into your own booking/ reservation system with complete booking notes and guest correspondence
- Provisional reservations are monitored, followed up on and released according to establishment policy to ensure maximum availability at all times
Strategic Digital Marketing
- Website strategy, management and optimisation to support sales and direct bookings
- Search Engine Optimisation (SEO) and AI-driven search visibility to increase qualified demand
- Google Ads strategy, setup and ongoing optimisation to drive high-intent traffic
- Meta (Facebook & Instagram) advertising to support brand awareness and demand generation
- Social media strategy and content support to strengthen brand presence and positioning
- Campaign planning aligned with seasonality, sales focus and revenue objectives
- Performance monitoring, reporting and optimisation across digital channels
- Ongoing alignment with sales and distribution strategies to maximise conversion opportunities
OUR CLIENTS
We take pride in the trust our clients place in us. Our commitment to delivering exceptional services and exceeding expectations has earned us the confidence of industry leaders and innovators. We are honored to collaborate with the following esteemed organizations, who have chosen to partner with us.
TESTIMONIALS
ASSOCIATIONS
